Start their college savings on the right foot. With new kicks to match!*
Open a new ScholarShare 529 account between September 15 and September 30, 2026, and receive a $50 gift card toward a new pair of shoes! Take advantage of this offer and start saving for your child's future education.
Open a new account and get a $50 bonus
Step 1
Open a new account
Start by opening a new ScholarShare 529 account with at least $50.
Use promo code Kicks26 when you're enrolling online.
Step 2
Set up recurring contributions
Meet the eligibility requirements by setting up recurring contributions of $50 or more for six consecutive months.
Step 3
Receive the bonus
After six months, the $50 gift card toward a new pair of shoes will be mailed to you on or around March 31, 2027.
Offer Starts 9/15*Click here for complete Terms and Conditions.↩
Your contributions can go further with a ScholarShare 529 account
100% tax-free withdrawals
Withdraw tax free for all qualified education expenses at any eligible college, university or vocational schools for tuition, room and board, books, computers and more.
Tax-deferred growth
Any earnings grow tax deferred. When you pay less taxes, you may have the ability to earn more and grow your college savings account faster—giving your beneficiary an even bigger head start!
Why a ScholarShare 529 account?
Your child has options
Savings can be used for any eligible college or university, both in the U.S. and abroad, as well as graduate school, vocational schools and post-graduate programs.
You enjoy more flexibility
Funds are transferable to other family members: siblings, stepchildren, cousins—even you can be eligible.
Your plan is financial aid-friendly
Typically your 529 is viewed as a parental asset rather than your child's asset—which means they often count less against financial aid eligibility.2
You have more control
Your savings will always be yours, and you're never locked in. You can withdraw your funds for any reason at any time.3
