Save now.
Thank yourself later.

Every dollar you save for their higher education today is one less you may need to borrow later. Put your child on the path to success by opening a 529 college savings account now.

Open a new ScholarShare 529 account between 12/3/2025 and 12/12/2025 to receive a $50 Instacart GiftCard.

Your contributions can go further with a ScholarShare 529 account

Low fees

Low fees allow more of your hard-earned money to go toward your college savings goals.1

100% tax-free withdrawals

Withdraw tax-free for all qualified education expenses at any eligible college, university or vocational schools for tuition, room and board, books, computers and more.

Tax-deferred growth

Any earnings grow tax deferred. When you pay less taxes, you may have the ability to earn more and grow your college savings account faster—giving your beneficiary an even bigger head start!

Why a ScholarShare 529 account?

Your child has options

Savings can be used for any eligible college or university both in the U.S. and abroad, as well as graduate school, vocational schools and post-graduate programs.

You enjoy more flexibility

Funds are transferable to other family members: siblings, stepchildren, cousins—even you can be eligible.

Your plan is financial aid-friendly

Typically your 529 is viewed as a parental asset rather than your child's asset—which means they often count less against financial aid eligibility.2

You have more control

Your savings will always be yours, and you're never locked in. You can withdraw your funds for any reason at any time.3

Start their college savings now!

The sooner you start, the more money you could have for college.

Open an Account